Merlot’s Fast Ride to Stardom
Posted on July 27th, 2008 by admin
, Merlot sales dropped 2%
while Pinot Noir sales increased 16% in the Western United
States. A related trend transpired in British wine outlets. Sales
of Merlot plummeted after
the film’s release most likely due to Miles’ disapproving remarks about the
varietal in the film.
About the author
Lindsay Alston is a contributing editor for Classic Wines,
specializing in Merlot
wines.
Tags: alston, classic wines, merlot wines, varietal, western united states, wine outlets
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